Our product development aims at the realization of lifestyle with diversity and maturity. For this purpose, Fujii always looks at the movement of markets domestically and internationally which reflects our product development and proposals. Fujii established and has kept a long and good relationship with domestic material suppilers and manufacturers. Domestic products are developed through detailed research and merchandising with these partners. For products from overseas, we offer extensive studies and services, defining the best color and size matching to our market; including but not limited to, developing POS materials, and maintaining the presence at sales space and corners.

Further, our partnership with media goes to the extent to develop unique products together, pursuing the possibilty of new products having new aspects, jointly exploiting a new market.

This is our perpetual theme to embrace new sources and update our network, and establish a sound partnership.