The current society changes continously and the orientation of people as well. Influenced by the varied values and orientations, our presentation and services must be such an enhanced ones that reflect and satisfy the expectations of consumers. With its seamless information sources worldwide and global procurement, Fujii is the leading lifestyle company in seek for the new market creation.

By offering our wide, varied and privately developed items, from kitchen products to consumer sundries, one of our roles is to nourish the life of people, focusing on the market growth and development.

Our mission is to establish and evolve a food culture with diversity and maturity through our consumer-oriented marketing and philosophy.